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The Greater Los Angeles Writers Society
Special Speaker Event!

"Self-Promotion for Authors:
Successful Guerrilla Marketing Techniques"

Writing a book is only half the challenge to getting it read by the marketplace. Whether you have a traditional publisher or self-publish, you must promote yourself and your books to the buying public. But where do you start? How do you get the word out to the public? Get your book in a national book chain? Have signings, local bookfair appearances? Get on radio or TV? What are the tricks to success?

This subject is so important that GLAWS will present NINE speakers on TWO panels in succession, one of six authors and one of three industry experts who will share their experiences and views to keep you on the road to success as an author. No matter what you are writing, you must attend this important event and further your career as a writer.

Industry Professional Panel Speakers: David Mathison , Marla Miller and Gayl Murphy .

Authors Panel Speakers: Gillian Lee Hutshing , Leslie Ann Moore , Kathy Porter, Tom Ruck,
Deborah Pratt and Frank Zanca.

Moderators: Ace Antonio Hall and Dan Lambert .

The Greater Los Angeles Writers Society is a non-profit organization that provides a forum for writers of all disciplines to meet and discuss the craft and the business of writing. GLAWS accomplishes this through monthly meetings, discussion forums, critique groups, special writer appearances, conferences, and other events conducted for the purpose of educating and mentoring writers of all levels of expertise. GLAWS Special Speaker Events are open to the public, and a great venue to meet other writers and expand your expertise.

Saturday, March 20th, 3:00 pm
Palms-Rancho Park Library in the Ray Bradbury Room. 
Come early for best seating and to network with other writers.

David Mathison at the Greater Los Angeles Writers SocietyDavid Mathison - David Mathison is an internationally recognized media consultant, speaker, publisher, radio host, and hi-tech entrepreneur, with more than 25 years experience in content distribution.

His new book, BE THE MEDIA, sold over 5,000 copies in just eleven days via his web site, blog, Twitter, and Facebook. From 1995-1999, Mathison was Vice President with Reuters, the world's largest news agency, where he pioneered online content syndication. From 1999-2002, he was founder and CEO of the Kinecta Corporation, where he raised $30 million in under two years. Kinecta is now part of Oracle. Mathison received a Masters degree from Columbia University in 1995. He has served on the Board of Conveners for the Community Media Center of Marin, the Board of Directors of the Mountain Play Association, and is Deacon at Westminster Presbyterian Church in Tiburon, CA.

BeTheMediaMr. Mathison's BE THE MEDIA is a text and bible on how modern methods permit every person and organization to reach an audience that only a few years ago was reserved for the multi-billion dollar media conglomerates. It is a reference for uninhibited and unlimited methods that use print, computers, and the whole spectrum of devices right at hand in almost every community and household.  It shows how to spread ideas without the traditional massive presses, major networks and commercial studios."
- Ben H. Bagdikian, Author, The New Media Monopoly; Pulitzer prize-winning journalist; Dean Emeritus, Graduate School of Journalism at the University of California, Berkeley

Learn more at


Marla MillerMarla Miller Marla Miller teaches Marketing the Muse workshops at several writer conferences throughout the country. Her column, The Early Years for The Writer Magazine, featured noted authors talking about their early years in writing.

In her upcoming series, HOOKED, Miller interviews noted literary agents who share query letters they could not ignore. During her tenure as Assistant Director of Santa Barbara Writers Conference, Miller founded the Young Writers Program, a thriving part of SBWC today. Miller’s Marketing the Muse editorial service shepherds writers through the publishing process.

Of her clients, two have authored best-selling books; one through conventional publishing and one self published turning Miller into a believer in self publishing’s potential. Miller considers herself a yenta of sorts; introducing many unpublished authors to literary agents including NYT best selling author, Stacey O'Brien Wesley the Owl: The Remarkable Love Story of an Owl and His Girl who work shopped an early draft in Miller’s Marketing the Muse workshop at the Southern California Writers Conference. Miller introduced her to Sally van Haitsma, a San Diego literary agent known for nurturing writers with potential.

Miller’s day job is editor-in-chief of Location 3 Magazine,, a quarterly lifestyle magazine that circulates in Newport Coast/Beach California. For 16 years, she penned three columns for the Orange County Register’s Coast Magazine.

Learn more at:


Gayl Murphy at GLAWSGayl Murphy is a Veteran Hollywood Correspondent, Media and Presentational Coach, Speaker and Author of the just-released, revised “Interview Tactics! How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”

As a Media Expert, Gayl CELEBRITIZES entrepreneurs, entertainment industry pros, CEO’s, authors, experts, inventors, doctors, engineers, lifestyle gurus and celebrities in business and entertainment how to dodge media bullets and CELEBRITIZE themselves and their brands so they can TELL IT TO SELL IT!

As a veteran Correspondent, Gayl’s has reported on entertainment and show business for ABC News, ABC TV, SKY News, BBC Radio, BBC TV, E! Entertaintment, and BigMediaUSA among others. She has personally interviewed over 14,000 of the biggest celebrities and newsmakers in the world.

About Gayl Murphy’s “Interview Tactics!” Working with the press and the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!

-One hot story can bring you an avalanche of new clients and even more coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!

In today's highly competitive, time-crunching and media-morphing world, you’ve gotta tell it to sell it! And, having stockpile of “Interview Tactics!” to get you there is about knowing the lay of Media Land - and being a MEDIA STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener's interest and wrapping it up in 20 seconds or less...because sometimes that's all you’re going to get.

Go one-on-one with the press, or any gatekeeper/decision-maker and tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for navigating the media and pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!

Learn more at:


Gillian Lee Hutshing, Author at the Greater Los Angeles Writers Society

Gillian Lee Hutshing

knows a good story when she sees one. As a feature film editor in Los Angeles for over twenty years, she has worked with acclaimed directors Ridley Scott, Peter Weir, Kevin Costner, among others.

Ms. Hutshing has also worked on many films for children including Ferngully: The Last Rainforest for 20th Century Fox and Oliver & Company for Walt Disney. Ms. Hutshing grew up in La Jolla, California, and attended the University of California at Davis.

Sparky the Wonderfish: A story of how love creates magic is her first children’s book. She is currently working on a series of books to teach children big words in a fun and humorous way. Sparky the Wonderfish: A story of how love creates magic is a charming story of triumph over adversity. Based on a true story, Sparky the Wonderfish is about a little girl who manages to save a tiny feeder fish from becoming dinner for six ferocious Oscar fish. Sparky the WonderfishAlthough feeder fish aren’t expected to live longer than a few days, the real-life Sparky lived happily for thirteen years in his bowl. Thanks to the little girl in the story, the fictional Sparky thrives as well, proving that with love, truly anything is possible!

Ms. Hutshing was a featured author and title at the Book Expo America New York and has had numerous signings at Borders Bookstores throughout Los Angeles. She is currently promoting her book with readings and signings at schools, libraries, bookstores and more. Ms. Hutshing lives in Santa Monica, California, and cooks, photographs, gardens and is hard at work on her next children’s book.

Get more Sparky at or or Borders Bookstores

Leslie Ann Moore at the Greater Los Angeles Writers Society Booth 715 at the Los Angeles Times Festival of Books

Leslie Ann Moore is the author of Griffin's Daughter, her debut novel and the first in her romantic fantasy Griffin's Daughter trilogy, was named 2008 IBPA Ben Franklin Award Winner for Best First Fiction. Griffin's Shadow, the second book in the series, has been officially endorsed by both Publisher's Weekly and The Library Journal. Both books are available online at and at local booksellers everywhere.

A native of Los Angeles, Ms. Moore received her doctorate in Veterinary Medicine from the University of California at Davis in 1988. Dr. Moore lives and works in Los Angeles, CA and in her spare time, she practices the beautiful and ancient art of belly dance.

Griffin's Destiny, the third and final volume of the Griffin's Daughter Trilogy is now available in paperback direct from the publisher. You can order a signed personalized copy by going to

Griffin's ShadowVisit Leslie Ann's website at

Frank Zanca, Author at the Greater Los Angeles Writers Society

Kathy Porter grew up in Endicott, NY the birthplace of IBM and only a short distance away from where one of her favorite TV series creator, Rod Serling was raised.

Kathy's lifelong interest in Science Fiction ignited when her father, a science teacher, showed her craters on the moon and taught her the constellations. She grew up watching science fiction movies and TV shows. Ray Bradbury's "Martian Chronicles" was her first delve into a science fiction novel and she has been hooked ever since.

"I think I was born telling stories," Kathy explained during a recent interview. "As second to the oldest of seven children, the girls all slept in one bedroom. I loved making up bedtime stories, with an eerie edge to and frightening my sisters. Things about fairies, leprechauns, and aliens even back then."

In September of 1961 reports of Barney and Betty Hill's alien abduction claims took the media by storm. Kathy has been fascinated by their story of science fiction turned reality and "are we alone" ever since. "Earth's Ultimate Conflict concept initially came to me in a dream that lingered in my mind for hours. Finally I told my husband about it over coffee and explained to him that if it were a book I would love to read it. He said 'if you want to read it you have to write it'. With his encouragement and support Earth's Ultimate Conflict came to fruition."

CoverEarth's Ultimate Conflict is the first novel in Kathy Porter's Gray Guardians Series. Escape From Nuur, the second in the series will be released next year.

What if the treat of a world-wide pandemic, increased seismic activity, and global warming, were all linked to alien abduction?
In the near future this frightening senerio forces Rosa De Angelo t flee Earth with her three alien hybrid children. In doing som she leaves behind Tony, her soul-mate and husband. Ellen McCarthy is faced with the agonizing choice of abandoning her love-starved hybrid children or finding a way back to her three-month-old human child Griffin, before it’s to late.
With Earth’s inhabitants faced with seemingly insurmountable illness and destruction, two rival alien species offer them salvation. The United States President Barbara Unger will make the ultimate decision of who to trust the Grays or the Guardians.

Deborah Pratt at the Greater Los Angeles Writers SocietyDeborah M. Pratt is a significant force in Hollywood. She is a five-time Emmy nominee, a Golden Globe nominee, and the recipient of The Lillian Gish Award from Women in Film, The Angel Award, The Golden Block Award, and Six B.E.N. Awards. From the award-winning series Quantum Leap to the internationally acclaimed Masterpiece Theatre's Cora Unashamed, Deborah M. Pratt’s vision is an inspiration to audiences worldwide. A master storyteller with a spiritual dream for a better world, Deborah M. Pratt breaks the mold of science fiction and creates a genre of science fantasy with the soul of the universe and a key to the human heart. Intricately layered with scientific fact and fascinating detail, The Vision Quest is a riveting journey.

Book CoverThe Vision Quest Trilogy opens when the harmony of Book One’s The Age of Light is torn into factions of the beings—human and the array of new species that now share our planet—who must grapple with forces and technologies at once ancient and frighteningly new. Here we find seventeen-year-old Cole “Lazer” Lazerman, a young man bent on both revenge and redemption. With his beloved father murdered and his Atlantian home under the control of the biodroid Black Guards and their evil leader, Five, Lazer enters a series of explosive battlefields—spiritual, virtual and real. His personal fight to control his own emotions can ultimately bring salvation or the world’s impending doom.

In Book Two’s The Odyssey Lazer, along with his friends—and the newfound love of his life—must master the Visionistic Arts, harness the limitless power of the human mind and spirit, survive the perilous odyssey to get home in time to save himself, his mother, his war torn home in Atlantia and ultimately the world from Five and his biodroid army.

The Vision Quest is an action-packed, Science Fantasy adventure based on the science and technology of today--projected into a very probable tomorrow. Get your books here »»


Tom Ruck, Author at the Greater Los Angeles Writers SocietyTom Ruck

Late in 2004, Tom Ruck had an idea for a book to honor the American Veteran and scribbled the idea down on a cocktail napkin.  The next morning he read the napkin and decided he had to make this idea a reality and started the process of creating and publishing that idea. Since he was not a known author or photographer, the journey to publication was difficult and most interesting. He created this book as a labor of love to honor the truest of American heroes, our veterans. The result of Tom’s efforts, "Sacred Ground, A Tribute to America’s Veterans," was released by Regnery Publishing and achieved a #5 ranking on Amazon in its’ category.

Acting Secretary of Veteran’s Affairs Gordon H. Mansfield presented Ruck with a Special Commendation Award in Washington, DC.  “Tom Ruck has brought honor and recognition to America’s heroes and the VA,” said Mansfield. “His respect and admiration for the service and sacrifices of our veterans and their families is reflected on every page of this book. Sacred Ground has heightened the public’s awareness of the courage, commitment and sacrifices of America’s Veterans.”   

Tom Ruck, Author at the Greater Los Angeles Writers SocietyMr. Ruck is a frequent guest speaker to veteran support groups around the country and has appeared on over 100 radio and television stations promoting the causes of our America’s Veterans. In 2008, Tom was honored to deliver the opening remarks at Jefferson Barracks National Cemetery on Memorial Day, presented the keynote address at Irvine College on Veterans Day, and was a guest speaker at the Defender of Freedom Symposium in Washington D.C. Most recently, Tom served as the Master of Ceremonies at the Riverside National Cemetery program this past Memorial Day and was the Keynote Speaker at the 2009 Los Angeles National Cemetery Veterans Day event “Honoring all Veterans.”

Mr. Ruck has been presented to the President of the United States for consideration to the position of Under Secretary for Memorial Affairs in the Department of Veterans Affairs. If the President nominates Mr. Ruck, he would require Senate confirmation before assuming the post.

Sacred Ground was awarded with a Gold Medal from the Military Writers Soceity of America in non-fiction for 2009. It was named the Overall Grand Prize winner at the Branson Stars & Flags Book Awards, which is part of America’s largest veteran celebration, The Branson week-long “Celebration of Veterans.” And as the Winner in the 2009 USA Best Book Awards in the Military History category.

Professionally, Ruck is the Director of National Accounts for Trident USA Health Services. He is a graduate of the University of Missouri in Columbia and grew up in the St. Louis area where he was active in many volunteer and philanthropic organizations. He now resides in Southern California and serves as a Visiting Fellow to the Freedom Alliance Foundation and is a member of the Pasadena Tournament of Roses.

Get Sacred Ground at Barnes & Noble , Amazon , and other fine booksellers.

Frank Zanca, Author at the Greater Los Angeles Writers Society

Frank Zanca

Frank Zanca is President of Destiny Horizons, Inc. He began working in local television at the age of 22 when he became a Promotional Producer for Channel 9, the Orlando ABC affiliate. During this time he wrote and produced thirty second spots for the news cast and syndicated shows such as Geraldo and Sally Jesse Rapheal. Later he worked as a Production Assistant on NBC's Gonzo Games and Dick Clark's Sea World Summer Spectacular.

Zanca-Sabers Edge at GLAWSIn 1995 Frank created and wrote his first comic book, which was distributed internationally, under the name of Shadow Raven. He moved into marketing where he became CFO and later President of two Independent marketing firms. Frank also designed Shadow Raven: the Combat Card Game, based on the comic series and wrote a Shadow Raven novel accompanied by a full-cast audio book.

Escape From Berlin - Zanca Cover at GLAWSIn addition, he has written half a dozen screenplays including a theatrical play that was performed for the Orlando Fringe Festival and was recently optioned by a local theatre company.  Frank has authored two other novels, one of which is a Holocaust biography entitled Escape from Berlin: The Diane Jacob’s Story. The book has enjoyed great feedback and received coverage by CBS. He has since partnered with the Producer of That ‘70s and 3rd Rock from the Sun to create the webisode platform –

Get all three books here »»

                   Hall at the Greater Los Angeles Writers Society

Ace Hall Named after an African king of Kush that calculated the stellar systems for the first calendar, Acemandese has been writing stories the moment he learned how to spell his name. At the age of four years old, times got tough in the Hall household in Brooklyn, New York and Acemandese was sent to live with his grandmother in Jacksonville, Florida. His great-grandfather was Irish and great-grandmother, full-blooded Native American from a Cherokee tribe, so Acemandese was exposed to different cultures all of his early life. However, it was when he read Escape to Witch Mountain by Alexander Key at ten years old when he was introduced to the culture of Science Fiction.

Acemandese finished high school in 1984 with honors and lettered in football and track. But In 1986, he got married to his high school sweetheart and was devastated when she died in a freak car accident five days after their wedding. In an attempt to leave behind painful memories, Acemandese picked up the nickname “Ace” and moved back to New York and in 1990, completed a Bachelor’s degree from Long Island University with concentrations in screenwriting and filmmaking. In 1994, Ace began teaching English at A. B. G. Schultz Middle School in Hempstead, New York. His short story, “1936”, and other writings was first published in 1998 to an Adelphi University publication in Garden City, New York called Luna.

Ace is the Critique Manager for the Science Fiction and Horror Critique Group of The Greater Los Angeles Writers Society and currently works as a writer for Firestarr Entertainment/Major Independents <> Film Company, developing an animated project for a 2010 release.

Ace Hall Book CoverHis book, NEW TEACHERS BIBLE by ACE ANTONIO HALL Description: If you have ever seen the "kids gone wild" scene in the movie Kindergarten Cop, starring Arnold Schwarzenegger, then you can imagine my first week of teaching. If you are like me, and most teachers I know, a smile comes to your face every time you think of how you thought the your first days of teaching would never end. Unfortunately, some teacher's tenure of terror last longer than a few weeks. The good news is that there are strategies out there for new teachers and educational institutions alike, which can ensure a few less gray hairs and consistent rewarding experiences. The tips in this book will focus on principles and strategies to maintain in your classroom. CLASSROOM MANAGEMENT 101. The New Teachers Bible has a number of pedagogical techniques, classroom management principles and ideologies, in the form of laws that will offer a foundation for classroom behavior, production, and expectations.

Get his book here!

Daniel Lambert at the Greater Los Angeles Writers Society

Daniel Lambert

Daniel Lambert is an educator and writer based in Inglewood, California. He has taught English Composition and Literature at five of the nine campuses which comprise the Los Angeles Community College District. He has worked as an Adjunct Instructor of English at East Los Angeles College since 2000.

Daniel is the recipient of the Shakespeare award from TPAC (the Torrance Performing Arts Consortium) for his poem “My Ode to Joy.” Daniel’s fiction, articles, and poems appear in such publications as Easy Reader, Torrance People, Pablo Lennis, Belle Fleur, Other Worlds, Wrapped in Plastic, The Gamer, and Games Unplugged. His poetry also appears in the anthologies Timeless Voices, Faces of Love, The Manuscripter Volume II, and Sci-Fi Fan II. His work for The Write Stuff!, the newsletter of The Southwest Manuscripters writers’ club, has earned him the title of senior editor.
Please visit Daniel’s LinkedIn profile online at .


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