Nguyen, Co-Founder and VP Product, BackMyBook.com
Tay Nguyen co-founded DivX, an Internet video company
that grew from a small cult of technologists into a major consumer electronics
brand with over 12 million unique web site visitors a month and a logo branding
program used by every major consumer electronics company including Sony, Samsung,
LG and others. As a DivX co-founder, Tay was involved in all aspects of the business,
from strategy to product development to marketing. BackMyBook.com is his latest
venture, combining his love of reading and writing with his experience in building
and marketing products through the Internet.
Other guests may include:
Gk Parish-Philp, Co-Founder and VP Product, BackMyBook.com
has extensive expertise in building digital media communities and online brands.
He was instrumental in taking MP3.com and DivX, Inc. from start-ups to successful
IPOs by managing their online product strategies with an eye toward developing
powerful, engaged communities around their brands.
Myers, VP Marketing, BackMyBook.com
Wayland Myers has over 12 years experience building
web presences and managing online marketing efforts for small to large organizations.
He managed one of the major tabs on Kodak.com, leading multiple web teams in
the development and use of CRM (customer relationship management) tools, and
was responsible for the online brand management for the B2B Kodak Communications
Group. He is currently the president of a search marketing consulting company
which builds and manages Enterprise SEO (search engine optimization) tools and
strategy for Fortune 500 companies such as Expedia.com. As a fellow writer, board
game designer and artist, he is actively working to give something back to the
creative community by offering his experience and knowledge of online tools and
marketing techniques to BackMyBook.com authors.
BackMyBook.com is the brainchild of Tay Nguyen and GK
Parish-Philp, battle scarred veterans of the Internet boom and bust, and experienced
practitioners in the art of community marketing. They are champions for the artist
having their voices heard against the larger forces arrayed against them.
"It’s in our DNA to fight for the rights of the
content creator and the content consumer. The more content creator and content
consumer can directly connect, with minimal interference by middlemen, the better
the world will be, in our opinion. We would’ve been right there with Gutenberg
to liberate book printing from the hands of the Church, to free newspapers from
autocratic governments, to allow Martin Luther King to speak freely at the Mall.
We were there to help artists make their music heard on mp3.com, to give film
creators a free distribution mechanism for their high-def content via Stage6.com
and the DivX codec. Our latest front in this on-going war is the publishing world;
our weapon of choice is BackMyBook.com; our strategy is one of empowerment of
the individual and building communities at a grassroots level."