Open to all writers.
Why are some authors more successful selling their books at
book stores? Sure there are publishers with fat budgets large staffs,
and pedigree public relations firms. However times are changing.
What about new authors? With limited funds and experience. What do
they need to know to be successful in bookstores?
of this fast-paced fun and information packed session will find this
a primer for first time authors and a refresher for seasoned professionals
alike on partnering with bookstores! You will learn insider tips, tricks
and street smart insight on how to get chains and local independent
book stores to schedule you for signings and sell your book. How to
prepare and once you are there; obtaining maximum exposure and sales!
Plus, getting the book store to continue to promote and sell
your book after you have left. Come early, as this interactive
gathering will fill quickly -- your time will be well spent!
copious notes during this special exclusive GLAWS presentation.
A fast-paced intensive information exchange based on actual in the
trenches -- on the floor, face to face meeting potential book buyers.
Hear stores and insight from good and bad learning experiences in getting
in and selling books at book stores… Plus, having the book store
continue selling your books after you've left!
What will our hands-on special speaker share with you?
Getting Your Foot In The Door And On The Floor!
First you’ll hear about the six things you must do before
you approach any book store!
The Expanding Target Theory And Practice
Our speaker will cover in detail; Who to talk to. What to say. What
promotional materials to provide. Over coming objections and answers
to the questions from booksellers that get you scheduled for
a meet & greet!
Setting Up And Escaping Flatland
Preparation: Selling more books starts before you
arrive at the
bookstore -- including preparing your Magic Bag!
Show Time: Discover proven techniques for engaging potential
buyers with questions and a fine tuned Elevator Speech.
The “give and take” when answering objections and questions,
turn arounds, escape artists “AKA” page turners, coffee
lounge “sneak peekers.”
Keeping Tabs: Keeping score on your sales and knowing how Uncle
Sam wants to help you, sell more of your books!
Repeat Engagements and Passive Investments
Tips on how to get invited back and keep the book store selling
for you long after you have left!
Don’t forget: If you seriously want to sell more books,
mark your planner for Saturday June 18, 2011 space will fill quickly
so arrive early or you will be standing.